The Alternative Investment Management Association

Alternative Investment Management Association Representing the global hedge fund industry

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The Coming Revolution in Hedge Fund Marketing

Thursday, 11 October 2012

Hosted by UBS

Venue - UBS, 1 Finsbury Avenue, London, EC2M 2PP

0830     Registration & coffee
0900     Event commences
1100     Guests depart

The institutionalisation of hedge fund management has lifted the level of professional marketing and communications skills within the industry.  Meanwhile the rapid pace of retail-isation has marched onward, with new regulatory changes – in Brussels as well as Washington – throwing a wild card into the mix.  Add greater product complexity and further globalisation, and the case for a revolution in hedge fund marketing is clear. Which brands will lead the way? What new marketing skills are required? How could the industry present itself and its products differently in the years ahead? We bring together an expert panel and facilitate a ground-breaking debate:


  • Rebecca Donaldson, Head of Marketing & Communications, Dexion Capital
  • Richard Parker, Head of Marketing EMEA, State Street Global Advisors (former   Global Head of Marketing, Man Group)
  • Harriet Steel, Head of Business Development, Hermes Asset Management
  • Moderator: Robb Corrigan, Communications and Marketing Consultant (former Global Head of Corporate Communications at Man Group PLC and Barclays Global Investors)

This event is now at maximum capacity. Please email to be placed on a reserve list.


This event is held in conjunction with the Financial Services Forum, the UK’s premier industry organisation for marketing professionals in financial services

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