AIMA Lift: Prime Your Fund with Effective Branding

Hong Kong Singapore China Japan Hong Kong Australia

AIMA APAC invites you to join an AIMA Lift session on 24 June 2021.

Is your brand working for you, or against you?

Allocators and investors select funds via a process of elimination. With thousands of hedge funds out there, an increasing number of leadership teams understand the value of a well-expressed brand.

Your hedge fund brand influences your investor audience’s perception of the quality of what your team has to offer. An appropriately presented hedge fund brand supports your team’s sales and marketing by...

  • Instantly making a favorable first impression
  • Establishing trust earlier
  • Amplifying key propositions
  • Being distinctive and more memorable
  • Giving stakeholders greater confidence

In this short session, our speaker will share some actionable ideas you can apply immediately for your brand to work more in your favor.  

[External] Stepworks_AIMA_branding_talk_20210624_for_distribution.pdf

A recording is available for replay here.

Host Speaker:

  • Michael Bugel, Managing Director, Co-Head of APAC, AIMA

Speaker:

  • Stephen Barry, Managing Partner at Stepworks

Sponsored by: