Reid Baker

Reid Baker is Director of Analytics & Data at Fundata where he and the team are responsible for data analytics, data quality and new analytical product development including: the prospectus risk indices, the Canadian Hedge Fund Risk Ratings, and the FundGrade A+ methodology. He also developed the methodology for the FundGrade A+ RI awards, to recognize the best performing RI funds. Reid has chaired the Canadian Investment Funds Standards Committee for 7 years and has led the committee through numerous policy and category changes including most recently the launch of 5 new categories for Alternative funds. Reid is a frequent contributor to publications such as ‘Your Guide to ETF Investing’, ‘Your Guide to Responsible Investing’ and CIFPs’ ‘Current Trends and Issues in Financial Planning’ and has appeared on BNN Bloomberg and several conference panels. He holds the Chartered Enterprise Risk Analyst designation and the Associate designation from the Society of Actuaries.