Dr. Srikanya Yathip, Government Pension Fund, Thailand

Deputy Secretary General & Acting Secretary General

Prior to joining GPF,  Dr. Srikanya spent more than 10 years studying and working in Japan and the United Kingdom. Upon returning to home country, she spent most of her time working in a well-recognized Japanese advertising agency and finished her advertising career as Managing Director and Regional Strategy Director, the only Thai woman ever been in that position.  She is very much well-known in Thai advertising and academic world as she published many books on consumer behaviors, consumer research, marketing and branding. Some of them are in English and some are being used as a must-read book for advertising students in many universities.

     Upon joining GPF, Dr. Srikanya was assigned to play a key role in developing and communicating member investment choices, including life-path choice to GPF’s plan members. She is very active in applying mathematical simulation models for communication. Those include retirement adequacy model, contribution simulation model and investment choice simulation model.

    Dr. Srikanya also developed various kinds of investment games helping plan members to understand GPF’s operations including SAA, asset risk-return, business, investment cycle and etc. Currently she is working on using communication technology to personalize plan member communication.