Reid Baker

Director, Analytics & Data, FunData Canada Inc

Reid Baker is Director of Analytics & Data at Fundata where he and the team are responsible for data quality and new analytical product development including: the prospectus risk indices, the Canadian Hedge Fund Risk Ratings, and the FundGrade A+ methodology. Reid is a frequent contributor to publications such as ‘Your Guide to ETF Investing’, ‘Your Guide to Responsible Investing’ and CIFPs’ ‘Current Trends and Issues in Financial Planning’ and has appeared on BNN. Reid is the Chairman of the Canadian Investment Funds Standards Committee and holds the Chartered Enterprise Risk Analyst designation, and the Associate designation from the Society of Actuaries.