Caterina joined AIMA in March 2020 and she is currently Brand, Creative and Content Associate Director. In her role, she oversees the integration of the AIMA website and social channels to ensure maximum exposure of key messaging and brand awareness. She leads on the creation and publication of the AIMA Journal and on the production of AIMA's weekly podcast, The Long-Short.
Additionally, Caterina is responsible for marketing for events, coordinating video and photo content for AIMA's conferences, and digital content creation, producing a wide range of digital content, including video, audio, infographics, and other materials for AIMA's research, events, and global regulatory teams.
Prior to joining AIMA, Caterina's fine art background included roles as an assistant to set designer, costume designer, and illustrator. She also worked as a Receptionist and Office Administrator at AEW Europe for over a year and spent several years as a Web Content Editor (Italian).
Caterina holds a Bachelor's degree in Visual and Performing Arts from the Rome University of Fine Arts and several marketing certifications.