Founder, China IQ
Natalie Cade is a China analyst with years of experience helping investors and business leaders navigate the economy and its consumers. Living and working across Greater China for 25+ years she has gained deep, first-hand visibility into the behaviours of Chinese households and has briefed thousands of investors globally. A former Managing Director at UBS, and senior analyst at CLSA, Natalie now runs China IQ, providing insights into consumption, economic and policy trends. She first visited China in 1992, lived in Beijing from 2005-2020 and now calls Hong Kong home.