The Alternative Investment Management Association (AIMA) and ITN Productions are launching a news-style programme raising awareness of alternative investments and the latest sector innovations helping the economy to recover and thrive after the coronavirus pandemic. 

Anchored by ITN Productions presenter Belle Donati from the London Studio, Holding Strong explores what alternative investments are, how they work, and how they are accessible for all, not just the wealthy. The programme also addresses industry themes such as how ESG and socially responsible investments are key areas for the future and how the industry is encouraging diversity to attract the next generation of talent. In an interview, Jack Inglis, Chief Executive Officer of AIMA, joins the programme to discuss how alternatives have fared since the start of the pandemic, how AIMA is de-mystifying perceptions, and where he sees the industry heading in the future.